Now a much-loved stalwart of the British high street, Sainsbury’s has a long and remarkable history. For nearly 150 years, Sainsbury’s has provided the British public with quality foodstuffs at huge discounts, and has grown to become one of the largest supermarket chains throughout the uk.

With its huge network of supermarkets, hypermarkets and convenience stores throughout the country, almost everybody in the UK features a Sainsbury’s close by. Its well-recognised branding comes to define the British supermarket experience – but have you know that without Sainsbury’s, supermarkets would be very different towards the evergreen high-street features that people know and love today? In fact, without Oursainsburys Co Uk, the self-service supermarket might not exist whatsoever.

It is because Sainsbury’s pioneered the idea – throughout the uk, a minimum of – of getting your personal grocery items and paying whenever you were ready to leave a store. Before this, a shop assistant would collect the goods as your representative. Before self-service stores existed, customers didn’t possess the freedom to browse around supermarkets shelves like they do today.

When Sainsbury’s opened its first self-service store, customers were suddenly able to shop at their own pace, and store employees were free to focus on serving customers and taking payments. The entire shopping process was quickened significantly, and as the self-service supermarket model required all available stock to become on display, supermarkets became larger – resembling something close for the Sainsbury’s supermarkets which can be so familiar today.

Sainsbury’s was also amongst the first supermarkets to offer own-brand goods – these could be supplied in a lower price than goods that had been bought-in from third-party manufacturers. But as the manufacturing process was managed by Sainsbury’s itself, the product quality was comparable – otherwise better – than many national brands. The very first Sainsbury’s own-brand product was bacon, which arrived in early 1880s. The modernist-inspired designs of the retailer’s own-label products which were utilized through the early 1960s towards the late 1970s are becoming recognised as classics in retail graphic design.

John James Sainsbury opened the very first Sainsburys store in Drury Lane, London in 1869. The company soon won over many customers using its innovative branding and attention to detail – whilst other stores had saw dust floors and counters created from wood, Sainsbury’s made a higher-class shopping experience with mosaic-tiled floors, white walls and marble counters. Sainbury’s created consistency across its brand, years before this was the standard, by installing gold-leaf ‘J. Sainsbury’ signs on its stores. These tactics ecbgwb well, as well as the company quickly expanded.

Throughout the Second World War, Sainbury’s – like many other businesses during wartime – fell on hard times. After the War, however, Sainsbury’s started to pick up speed again, and once it became a public limited company in 1973, it achieved the biggest flotation ever on the London stock exchange.

Today, Sainsbury’s is still one of many UK’s most favored supermarkets, along with its leap into internet shopping and commitment to offering fair trade goods, it consistently innovate to the new century.

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